Tiger Beer Essay Example for Free

Tiger Beer Essay Launched in 1932, Tiger Beer became Singapores first locally brewed beer. It is a 5% abv bottled pale lager. As APBs exclusive flagship brand, it is available in more than 60 countries worldwide including the USA, Canada, Australia, New Zealand and various countries in the Middle East, Europe and Latin America. ] Distribution ? APB has breweries in Singapore, Malaysia, Thailand, Vietnam, Cambodia, China, New Zealand, Papua New Guinea, India, Sri Lanka, Laos and Mongolia. The company has a strong market share in several countries within the Asia Pacific Region, primarily in Singapore, Malaysia, Vietnam, Cambodia, Papua New Guinea and New Zealand. ? In Malaysia, Tiger Beer is produced and marketed by Guinness Anchor Berhad (GAB). ? In the USA, Tiger Beer’s brand is well known in New York and San Francisco. ? In the UK, Tiger Beer can be found in more than 8,000 premium bars/clubs and distribution outlets in its major cities. ? Tiger Beer gained considerable popularity in Detroit in October 2006 due to the Detroit Tigers Baseball Teams entrance into the 2006 World Series. SWOT [pic] Brand position Brand Positioning as is seen from the communications of the Brand selected and their major competition Position Tiger beer as a brand and product that will allow consumers to STAND OUT with Tiger beer. The STAND OUT with Tiger beer campaign idea demonstrates how consumers can beunique, cool and contemporary. With great innovation on the product, it aims at reaching out toconsumers ¶ wants and needs. The strategy was executed mainly in the digital social space withendorsements from key opinion leaders and social influencers online. According to Synovate,perception of Tiger as a beer for good times and fun increased by 14 per cent; an additional 12per cent of consumers described the beer as one my friends approved of; and consumption among young adults increased by six per cent. Competitive Analysis Model The competition faced by Tiger Beer versus its competitors is analyzed using Porter s Five Forces Model to explain Tiger Beer competitive position and strategic advantages. [pic] Competitive Rivalry. The intensity of rivalry helps decide the extent of the value of brands and products in which will create head -to-head competition. It also determines the attractiveness of the industry. Tiger Beer is internationally renowned to be an exotic beer with high quality control. There are many other international beers such as Heineken, Carlsberg, Suntory and Tsingtao etc. With so many brands available, it will create a competitive industry. Their prices te nd to be similar and competition focuses on advertising, promotion and product development. Tiger Beer faces strong competitors and fight for higher market share through Differentitation. The traditional approach often takes to keep in terest and increase consumption is by advertising, POS materials and other promoters. Tiger Beer stands out by appealing to consumer and generates interest in its brand. Tiger Beer targets younger consumers which associate themselves with brands that are seen as cool and trendy by organizing a  µstand out with Tiger Beer ¶ campaign i. e. introduction of three designer bottles based on artistic and music themes. Tiger Beer also in touch with community of over 20,000 Tiger fans in Facebook that created more buzz and had fans share their views plus other activities in bloggers, Twitter, Flicker and YouTube. Threat of New Entrants In every industry, existing and potential competitors play a part in its profitability. The threat of new entrants is highly dependable on industry entry barriers. Newer brands such as Cheese Beer and Corn Beer have emerged. They all has managed to keep transportation cost low and hence, is able to keep beer prices at minimal. Cheese Beer The US Miller Beer Company develops beer which has the unique rich milk fragrance and light malt taste which is very delicious. It is made of the lacto -protein whey as main raw material, malts, and hops which ferments to produce the cheese beer. Corn BeerJapan launched the corn beer, a corn-based materials which is pure in taste,limpid color, low alcohol, low calorie, high in protein, vitamins and effective in human nutrition. Threat of Substitutes The threat that can subst itute a product highly depends on the price allocated to the product and its performance. This allows consumers to turn to different products to satisfy the same basic need. In the beverage industry, there are many substitutes product to Tiger Beer. Wine and hard liquor is highly available on the market. On other extreme, a substitute can be simply a Coca-Cola or a cup of coffee. Bargaining Power of Suppliers The ability to charge customers different prices with differences in the value created for those buyers usually indicates that the market is characterized by high supplier power. Tiger Beer minimize the power of suppliers through close coop eration with the raw materials suppliers and thus minimize the cost impact. Bargaining Power of Buyers With many other brands in the market, consumers have a large variety of brands to choose from. Many bars and restaurants usually carry several brands of beers. However, through effective marketing and promotion, Tiger Beer create the demand for its products and w ith that value instilled in the name, many bars and club will want to carry the brand . Entry to new market. The Indian beer market is in the focus of many players. The latest entry is the launch of Tiger beer, a fine beer brand Indians who have visited Singapore or Thailand might know already. The beer is also not totally new to the Indian beer market, as it was imported into India, but was only made available at exclusive premium outlets. India is the 10th country in the Asia Pacific region where the award-winning Tiger will be brewed, Asia Pacific Breweries Aurangabad Limited (APBAL), a subsidiary of Asia Pacific Breweries Limited (APB), said during the launch of Tiger beer in Mumbai. Tiger was first brewed in 1932, and is today available in more than 60 countries. In view of Indias growing beer market, rising disposable incomes of the consumers and favourable demographics, it is timely that we now offer Tiger as a premium option to the many discerning Indian drinkers who are becoming increasingly experimental in making an informed choice. Other brands offered by APB in India are Barons Strong Brew and Cannon 10000 which cater to the strong beer segment of the Indian beer market, whereas Tiger is positioned for those consumers who want a lower alcohol content. In additional,tiger beer expanding in Canada and successful entry into the United States. Molson, the largest beer importer in Canada, is set to market, distribute and sell the brew originating in Singapore, which is now available only in Ontario and British Columbia. Canadians consume the equivalent of 7 billion cans of beer annually. That is 33 times the size of the Singapore beer market. Positioning itself as a premium pan-Asian beer, Tiger is aiming to carve out a niche for itself in the North American market.

Comparing Relationships in Susan Glaspells Trifles and Cherrie Moraga

Female Relationships in Susan Glaspell's Trifles and Cherrie Moraga's Giving Up the Ghost The plays Trifles, by Susan Glaspell, and Giving Up the Ghost, by Cherrie Moraga, focus on women's interaction in various contexts. Despite the seventy-eight years between their performance dates and the drastic difference in settings and narrative content, the main female characters are comparable, as Mrs. Hale, in Trifles, points out, "We all go through the same things -- it's just a different kind of the same thing" (Norton Anthology of Literature by Women, 1359). These plays show the varying degrees of closeness women can have in female relationships, and the role circumstances play. When Trifles opens, Mrs. Hale and Mrs. Peters do not know each other, and Mrs. Peters does not know Mrs. Wright; initially establishing the women's familiarity is important as they are essentially strangers. Mrs. Hale and Mrs. Peters are immediately grouped together by the men in the play, who subtly consider them and their concerns insignificant; Mr. Hale notes, "Women are used to worrying over trifles" (Glaspell 1353). The irony of the women finding what the men can not, Mrs. Wright's motive, emphasizes their importance in the play; the men failing to recognize this also creates dramatic irony. Mrs. Hale having known Mrs. Wright before she was married and having not visited her in over a year is significant as she illustrates Mrs. Wright's transition from a social to an isolated woman as a result of her marriage to John Wright. As she has children, Mrs. Hale can understand the importance of Mrs. Wright's canary, which served as the role of her child; similarly, Mrs. Peters can rela te to Mrs. Wright, whose only company in her quiet, empty house was ... ...en. Probably the most striking commonality is how women relate through those by which they are haunted: just as Marisa recalls her cousin Norma who was committed to a mental hospital, Alejandro's death seriously impacts Amalia; Mrs. Peters recalls her dead baby in an effort to relate to Mrs. Wright, and Mrs. Hale remembers the woman Mrs. Wright was before her marriage. Both Glaspell and Moraga explore the universal theme of isolation and how relationships can create, in the case of Mrs. Wright, or diminish it, as with Marisa and Amalia. Works Cited Gilbert, Sandra M. and Teresa Sullivan. The Norton Anthology of Literature by Women. New York: Norton, 1985. Glaspell, Susan. Trifles. The Norton Anthology of Literature by Women. New York: Norton, 1985. Moraga, Cherrie. Giving Up the Ghost. The Norton Anthology of Literature by Women. New York: Norton, 1985.

Policing Paper Essay

Sir Robert Peel established the nine principles of law enforcement also known as the Peelian Principles in 1892 under the base of patrol functions defined as deterring crime, enhancing the feeling of public safety, and making law enforcement officers available for service. Police departments today use these nine principles as a foundation of maintaining positive relationships with citizens and their community (FBI, 2012). The Metropolitan Police Act (MPA) of 1829 was established by Sir Robert Peel during his term as the Secretary of England. Peel’s theory rests mainly on his quote â€Å"The key to policing is that the police are the people and that the people are the police.† The concept behind the Peelian Principles is preventing crime, not fighting crime. In order for community policing to be proved successful, Peel first established the Metropolitan Police. Because of the success in community policing, today’s police agencies still base their ethics and policies around the nine Peelian Principles as listed below. The first Peelian Principle explains the basic mission of police existence; prevent crime and disorder. The concept of prevention of crime is to the alternative factor of control by legal punishment or military style force (Nazemi, 2012). Most individuals consider the consequences prior to committing a criminal act. The majority of the individuals who do make the decision to commit a crime are under the influence of alcohol or drugs. The second Peelian Principle explains the necessity of public approval and to maintain public respect in order for the police to have full capability to perform their duties (Nazemi, 2012). Society demands accountability of officers’ actions on and off duty. When Peel formed his principles, he had no idea of the drastic media exposure that would be present in today. The third Peelian Principle explains police must always recognize that to secure and maintain the respect and approval of the public also means safeguarding the willing cooperation of the public in the task of security observance of the law. Legislation is responsible for creating and presenting laws that society accepts and votes into law. If laws are created unreasonable, the police would have a difficult time in maintaining law and order (Nazemi, 2012) . The fourth Peelian Principle is based on the fact of how police must always recognize the extent to which the cooperation of the public can be secured, diminishes, proportionately the necessity of the use of physical force and compulsion for achieving police objectives (Nazemi, 2012). The fourth principal is best related to the 1992 acquittal of four Los Angeles police officers on trial for the videotaped beating of King. When the verdict of the trial was made public, riots broke out in the city that led to numerous assaults, murders, arsons, and looting because of public disapproval. The fifth Peelian Principal is to and preserves the public favor. Public favor cannot be done by impartial service to the law but in independence of policy and procedures, without regard to the justice or injustice of individual laws (Nazemi, 2012). Ethical and moral obligations are important for every police department. Respect for law enforcement from a community and its local justice system is deriving from maintaining non-prejudice standards for all. The sixth Peelian principle explains the importance of physical force to only be used to the extent necessary to secure observance of the law and to only resort to when persuasion, warnings, or advice are found to be insufficient (Nazemi, 2012) . The public, media, and the courts scrutinize such action if the result is by death or severe injury used by police. The seventh Peelian Principle explains that police must maintain and secure a positive relationship with the public that gives  reality to the tradition, police are the public, and the public are the police (Nazemi, 2012). Officers are individual citizens of the community and have been given the opportunity and task to be trained and employed by the community, state, or federal government to uphold the laws, protect, and serve the public. The eighth Peelian Principle explains that police should always direct their actions strictly toward their functions and never appear to assume the powers of the judiciary (Nazemi, 2012). When a suspect is arrested for a crime, police are to conduct the investigation and protect the subject’s constitutional rights of innocent until proven guilty. Upon completion of the investigation, officers are responsible for presenting the facts and evidence to the proper judicial system. The ninth Peelian Principle explains that police efficiency is the absence of crime and disorder in a community, not the visible actions of the police dealing with crimes and disorders (Nazemi, 2012) . The unlawful violation of writing minor traffic citations or disobedient ordnances under a quota system is directly a detriment to a community by not focusing on crime prevention. Peel’s principals are currently used by today’s city, state, federal, and worldwide law enforcement agencies to maintain concepts of professionalism and pride in a department and community (Larrabee, 2012). Deterring criminal acts can be accomplished by saturating a community with police presence such as patrol units, foot beat, and in some instances horse mounted police. When police presence is consistent throughout a community, the public is ensured by feelings of safety. If citizens believe they are secure and safe, there is no hesitation or intimidation to contact law enforcement when a crime is occurring or has been committed. References: FBI. (2011). Perspective Peelà ¢Ã¢â€š ¬Ã¢â€ž ¢s legacy. Retrieved from http://www.fbi.gov/stats-services/publications/law-enforcement-bulletin/december-2011/perspective Larrabee, A.K. (2012). Law enforcement: Sir Robert Peel’s concept of community policing in today’s society. Retrieved from http://voices.yahoo.com/law-enforcement-sir-robert-peels-concept-community-638595.html?cat=17 Nazemi, S. (2012). Sir Robert Peel’s nine principals of policing. Retrieved from http://www.lacp.org/2009-Articles-Main/062609-Peels9Principals-SandyNazemi.htm

High Blood Pressure Can Progress Because Of No Display Of...

High Blood Pressure can progress because of no display of symptoms; and is called the â€Å"silent killer† because most people are unaware that they have it. What Is Blood Pressure? Blood pressure is the force of blood pushing against the walls of arteries. When the doctor measures your blood pressure, the results are given in two numbers. The first number, called systolic blood pressure, is the pressure caused by your heart pushing out blood. The second number, called diastolic blood pressure, is the pressure when your heart fills with blood. The safest range, often called normal blood pressure, is a systolic blood pressure of less than 120 and a diastolic blood pressure of less than 80. This is stated as 120/80. More Information About High Blood Pressure You can have high blood pressure, or hypertension, and still feel just fine. That’s because high blood pressure often does not cause signs of illness that you can see or feel. Remember, high blood pressure, is sometimes called â€Å"the silent killer,† it is very common in older people and a major health problem. If high blood pressure isn’t controlled with lifestyle changes and medicine, it can lead to a stroke, heart disease, eye problems, kidney failure, and other health problems. High blood pressure can also cause shortness of breath during light physical activity or exercise. High Blood Pressure Facts High blood pressure is serious because it can lead to major health problems. Make a point of learning what blood pressureShow MoreRelatedMy Current Job Experience As A Patient Care Associate1576 Words   |  7 Pagesaward and was upgraded to a Patient Care Associate. 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