The Low Budget Airline Jetstar Asia Airways Tourism Essay Essay Example

The Low Budget Airline Jetstar Asia Airways Tourism Essay Paper Jetstar Asia Airways is a low-priced budget air hose operating in the Southeast Asiatic part. It is founded by its female parent company Australia s Qantas Airways in 2003. Unlike Jetstar in Australia, Jetstar Asia is bulk Singapore in which a Singapore investing company, Temasek Holdings Limited holds 19 per cent of portions, two Singaporean business communities possess 32 per centum, and the staying 49 per cent of portions belongs to Qantas Group. The company is known as an air hose to offer low menus, all twenty-four hours and every twenty-four hours to South East Asia clients. It has received several valuable awards, such as Best Brand Experience for Low Cost Carrier ( 2006 ) , Best Low Cost Airline, Southeast Asia and Asia ( 2006, 2008 ) , Top 10 Airlines by Passenger Carriage ( 2006, 2007 ) , Best Asiatic Low-Cost Carrier ( 2006, 2007 ) . The first Jetstar Asia Airways flight took off for Hong Kong on December 13, 2004. Jetstar Asia and Valuair Airways Limited were me rged on July 22, 2005 ( Jetstar, neodymium ) . We will write a custom essay sample on The Low Budget Airline Jetstar Asia Airways Tourism Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Low Budget Airline Jetstar Asia Airways Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Low Budget Airline Jetstar Asia Airways Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer With a fleet of seven A320 aircrafts, Jetstar Asia now offers up to 126 hebdomadal flights from Singapore to 17 finishs in 10 Asiatic states. It is be aftering to increase capacity by more three A320 aircrafts by early following twelvemonth and add finishs in India and China. This selling survey aims to supply the Jetstar Asia Airways current selling environment. It will analyze SWOT every bit good as PESTEL to do clearly internal and external selling environment. The study besides discuss about the current market program of Jetstar Asia Airways. From the audit procedure, recommendations will come out for bettering Jetstar Asia Airways selling public presentation in bing competitory air power environment. II. Background Today, planetary air power industry has been divided into three major classs ( Lelieur, 2003 ) . The first class consists of big web bearers, such as United Airlines, American Airlines, and Delta in the United States ; Air France, British Airway, Lufthansa in Europe. The 2nd 1 is the in-between size bearers such as KLM and SAS in Europe. The concluding class is the low cost bearers, such as Jet Blue, Westjet in North America ; Virgin Blue and Australian Airlines in Australia ; Ryanair, EasyJet, and Air Berlin in Europe ; Air Asia, Oasis Hong Kong Airline, Jetsatr Asia Airway, and Tiger Airway in Asia Pacific. Harmonizing to Weiss ( 2008, p.84 ) , Low-cost bearers, besides known as a no frills or price reduction air hoses, offers low menus in exchange for extinguishing many traditional riders services. These air hoses have a lower cost constructions than rivals. They frequently operate a individual rider category and fleet, cut downing preparation and service costs . In recent old ages, the low-priced bearers ( LLCs ) phenomenon has become more popular in air power industry. The low cost air hose concern has experienced surprising growing in term of riders carried and aircraft ordered. LLCs are likely to maintain their monetary value down exhaustively on-line engagement every bit good as supplying the minimal degree of onboard services. They can be seen as a new large success in the universe air hose industry. Harmonizing to OAG s Quarterly Airline Traffic Statistics ( 2007 ) , low cost international flights have increased 20 % twelvemonth by twelvemonth. Asia Pacific witnessed a dramatic growing in low cost sector, with an addition from 3,900 flights and 600,000 seats in 2001 to 61,000 flights and 9.2 million seats in 2007 ( Abacus, 2008 ) . The Asia Pacific low cost market now has accounted for 12 % of all flights and all seats. Many Asiatic states such as Singapore, Malaysia, India has opened up LCCs to attractive a big figure of riders. As an avowal about Jetstar Airways chance, Geoff Dixon, CEO of Qantas Airways Ltd said: We re really confident about the timing of the launch of this air hose. I do nt cognize where other air hoses will stop up but I can guarantee you Jetstar Asia will be about in four old ages clip and will be profitable, so Temasek and our other investors can be confident. ( 2004 ) . Jetstar Asia has announced its gross increases 20 % for the twelvemonth ended 31 March 2008 ( Jetstar, neodymium ) . These proves that low menus has become attract more travelers. The outlook of Jetstar Asia Airways about the universe s largest possible air power market is coming true. 2.2 PEST analysis Plague analysis is a common tool for analyzing an administration s macro-environment to place those factors that might increase the possible for crisis. ( Elliott, Swartz and Herbane, 2002 ) . These include political, economic, societal and technological factors and the analysis examines the impact of each of them on the concern. 2.2.1 Political factors On the August 09, 1965, Singapore left Malaysia Federation and became crowned head, democratic and independent state. In 1967, Singapore, Indonesia, Malaysia, the Philippines and Thailand established the Association of Southeast Asiatic Nations ( Asnic, neodymium ) . From 1970 Singapore is considered as a political stableness state. It has become the comfortable state with a widespread web of trading links. So far, Singapore political stableness has leaded to a high rate of economic growing. As one of Asia most stable economic sciences, many Singapore companies have developed good. Singapore economic has been developing services industries such as wealth direction and touristry, air power industry. Singaporean air hose industry plays a cardinal function in Singaporean economic system. It now includes mainstream Singapore Airlines and two low cost air hoses Tiger Airways and Jetstar Asia Airways. However, September 11th terrorist onslaught event in United States caused important fal ling in going. Besides, the political instability in South East Asia part, such as Thailand, Indonesia, and Malaysia influenced negatively on air power industry in Asia countries. 2.2.2 Economic factors The economic environment consists of factors that affect consumer buying power and disbursement forms . ( Kotler and Armstrong, 2009, p103 ) . These undermentioned analyses will demo how economic factors have an consequence on air power industry. In recent old ages, planetary economic crisis has pushed the trade-service dependent states into worst recession. The universe travel market has besides been affected in this crisis. Harmonizing to International Air Transport Association, due to economic recession, the planetary rider traffic will diminish by 3 % in 2009 and non turning above 4 % until 2011 ( IATA, 2008 ) . Another major factor effects strongly on air hose market, particularly budget air hoses, that is the addition in fuel monetary value. From 2004, the oil monetary value rush was a consequence of three chief factors: increased demand, a little planetary surplus of production capableness, and the fright of supply break. The fuel cost addition caused of 36 % rise of air hose operating costs in 2008. The deathly combination of falling demand and high oil monetary values made a dip of air power industry s profitableness, about losingss of US $ 10.4 billion in 2008. At the same twelvemonth, Asia Pacific air hose industry incurred losingss US $ 300 million ( IATA, 2009 ) . 2.2.3 Social factors Tendencies in societal factors are important constituent of the PEST analysis for air hose industry. Firstly, some factors such as advanced medical commissariats and low ratio at birth have allowed people to populate longer. The mean age of the population has been increasing steadily. Therefore, the merchandises that air hoses offer refering to older and handicapped riders who need aid at airdromes. Besides, traditional household construction has been altering in today modern society. The addition of divorce rate every bit good as figure of one-parent household has become modern-day tendency that travel industry has to make to suit. They can be promotional and merchandise planning policies, which offer to those who are singles or one-parent household. Furthermore, the alterations in the occupation market have impacts for air hose selling policies. Due to work force per unit areas, executives frequently have to do a day-return trip alternatively of two yearss. This has become more of import for short-haul markets. 2.2.4 Technology factors As an advanced engineering, Internet now plays an of import function in air hoses industry. All air hoses have web sites that allow clients to book air ticket online. In doing reserve, clients can besides choose their place. Use of cyberspace in air power industry brings benefits for both air hoses and riders based on cost economy. The application of Simplifying the Business ( StB ) undertaking in about air hoses brings non merely convenience to consumers but besides lower costs to air hoses industry. The undertaking includes electronic-ticketing, Common-Use Self-Service booths, and bar-coded embarkation base on ballss ( BCBP ) . BCBP can be accessed through web sites, booth, and a check-in desk. It will extinguish magnetic-stripe embarkation base on ballss in close hereafter. With PEST analysis as above, selling environment of Jetstar Asia Airways has merely evaluated to see how the company operates in the today altering environment. III. External analysis 1. Micro-environment ( app 1,200 words ) Description of the market Rivals analysis Market size, location, growing and chances Government engagement in the market place 2. Macro-environment 2.1 SWOT analysis A SWOT analysis is an in-depth scrutiny of cardinal factors that are internal ( strengths and failings ) and external ( chances and menaces ) to a concern ( Pinson, 2008, p.33 ) . Strengths are internal capablenesss that may assist a company make its objects. Failings are internal restrictions that may interfere with a company s ability to accomplish its objects. Opportunities are external factors that the company may be able to work to its advantages. Menaces are current external factors that may dispute the company s public presentation. ( Kotler and Armstrong, 2009, p.78 ) . SWOT analysis helps a concern to concentrate on those countries that present the greatest chances and those competences in which it is strongest. That concern look into ways to decrease its failings, develop schemes to get the better of menaces. The undermentioned analysis focuses on Jetstar Asia s SWOT. SWOT ANALYSIS OF JETSTAR ASIA AIRWAYS Internal Strengths Failings Flexible ticket monetary value construction Growth in market portion One type of aircraft Performance Narrow flight finishs. Limited fleet. External Opportunities Menaces Strengthen competitory capableness. Addition in short-haul traveling. Growth in Singapore touristry Addition of fuel monetary value Unpredictable catastrophe factors Swine grippe spread Customers belief. 2.1.1 Strengths Flexible ticket monetary value construction: Jetstar Asia Airways has applied flexible ticket monetary value construction that allows clients can take any sort of ticket, depending on clients demand. Customers can buy which ticket with or without baggage. By this application, Jetstar Asia Airways desires to run into clients diversified demands. Growth in market portion: The Company is traveling to establish its first service into China on December 16, 2009 ( BusinessWeek, 2009 ) . After that, it will offer new finish in India. Furthermore, with 3 extra A320 aircrafts, it will spread out its current capacity by 46 per cent by establishing twice daily services on the Singapore-Phuket path. One type of aircraft: Thankss to working one type of aircraft Airbus A320- Jetstar Asia Airways can salvage cost of fuel ingestion, cost of keeping other aircrafts and cut down cost of staff preparation, taking to take down operation cost. As a consequence, Jetstar Asia Airways can do up competitory advantage to entice more clients by offering low ticket monetary value. Performance: One of the most of import factors impacting clients pick in air hose industry is on-time public presentation. Understand this ; Jetstar has used the computerised Aircraft Communication Addressing and Reporting System ( ACARS ) to guarantee the truth of going clip and arrival clip. In 2008 and 2009, Jetstar s on-time public presentation ever achieved from 92 % to 98 % ( Jetstar, neodymium ) . 2.1.2 Failings Narrow flight finishs: So far, Jetstar Asia Airways has merely exploited its aeronautic paths to 17 finishs across 10 states in Asia Pacific ( Jetstar, neodymium ) . Meanwhile, Tiger Airways has runing with 27 finishs, and Asia Airways has 50 finishs. This can be seen failings of Jetstar Asia in air power competition to achieve clients. Limited fleet: Due to the limited fleet of seven A320 aircrafts, Jetstar Asia Airways has some troubles in spread outing its market portion to new finishs. 2.1.3 Opportunities Jetstar Asia Airways has focused on non merely single riders but besides concern travelers. It has set up several sorts of privilege services for concern travelers to increase figure of riders twelvemonth by twelvemonth. From merely 50 houses in 2004, now Jetstar has 400 corporations going with it ( Baoying, 2009 ) . More and more concerns, even transnational companies, are likely to take low cost air hoses to salvage their concern cost that create possible low cost market for Jetstar Asia Airways and other air hoses. Besides, tendency of short-haul traveling is increasing in figure of Asiatic tourers ; alternatively of long-haul vacations because it enables Asiatic people travel more on a regular basis in twelvemonth. Concentrating on these topics, Jetstar Asia will catch more chances to spread out its market portion. In add-on to this, in Singapore, two incorporate resorts the Marina Bay Sands and Resorts World Sentosa will be opened in 2010. At that clip, figure of traveler visi ts Singapore will increase dramatically. There will be about 15 million visitants coming to Singapore ( integratedresort, neodymium ) . Such general tendencies as mentioned above will convey chance for Singapore air hose industry, including budget air hoses and mainstream air hoses. 2.1.4 Menaces The addition in fuel monetary value over the past few old ages has bad affected on sustainable growing of Jetstar Asia Airways and air power industry. This can be seen an inexplicit menaces to profitableness of air hoses. Furthermore, the spread swine grippe in many parts has affected significantly on air hose going due to the dramatic lessening of travelers. Unpredictable accidents that come from bad conditions or proficient jobs are besides menaces to air hoses. Passengers may waver in taking between budget air hoses and mainstream air hoses because of the safety in budget air hoses. This menace may veto impact on gross revenues of Jetstar Asia. Recommendation Presents, Asian air hoses industry is acquiring more ferociously competitory between budget air hoses and traditional full services air hoses. Furthermore, competition among the outgrowth of Asiatic budget air hoses, such as Air Asia, Tiger Airways and Jetstar Asia has besides become intensely. In order to better the company s selling public presentation, we suggest some recommendations based on SWOT analysis above and consequences collected from an interview with people who are refering about air hoses market. First, we suggest Jetstar Asia should plan a client driven selling scheme to place its mark market. Its market cleavage includes clients those who normally travel on short draw trips and can non afford mean international tickets. Then the company should construct profitable client relationships based on topics: travelers for leisure, business communities and pupils. Understanding who its clients are, the company will construct client relationship to fulfill their demands. In add-on to this, the consequences from questioning reflect the company s convenience and services are non excessively high, merely over 50 % of respondents think that it is just. In order to capture value from clients and ain client trueness, in its selling schemes, the company needs to construct the right relationship with right clients and make client delectation. The company should beef up clients belief that lower monetary value does non intend bad services. Besides, Jetstar Asia should develop effectual advertisement scheme to consolidate their trade name name through mass media. Furthermore, limited fleet and flight finishs caused limitation in enlargement market place every bit good as pulling mark clients. Therefore, we recommend the company to use competitory schemes. The company should transport out non merely protect its current market portions but besides increase it farther. Books Weiss, J.W. ( 2008 ) Business Ethical motives: A Stakeholder and Issues Management Approach, Cengage Learning, New York. Lelieur, I. ( 2003 ) Law and policy of significant ownership and effectual control of air hoses Prospects for alteration, Ashgate Publishing, Hampshire. Pinson, L.J. ( 2008 ) Anatomy of a concern program: the bit-by-bit usher to constructing a concern and procuring your company hereafter, Out of your mindaˆÂ ¦and into the market place, California. Kotler, P and Amstrong, G ( 2009 ) Principles of Marketing, Pearson, New Jersey. A Elliott, D. , Swartz, E. and Herbane, B ( 2002 ) Business continuity direction: a crisis direction attack, Routledge, London Web sites Abacus ( 2008 ) The Year of the Resourceful A ; Enterprising Rat, accessed September 06, 2009, hypertext transfer protocol: //www.abacus.com.sg BusinessWeek ( 2009 ) Jetstar Airways Pty Ltd, accessed September 06, 2009, hypertext transfer protocol: //investing.businessweek.com/research/stocks/private/snapshot.asp? privcapId=10917341 A ; goback=.cps_1247149767187_1 Baoying, Ng. ( 2009 ) Jetstar Asia expands fleet and paths to maintain up with competition, accessed September 06, 2009, hypertext transfer protocol: //www.channelnewsasia.com/stories/singaporebusinessnews/view/450077/1/.html integratedresort ( nd ) Singapore Integrated Resorts, accessed September 06, 2009, hypertext transfer protocol: //integratedresorts.com.sg/ jetstar ( neodymium ) News, accessed September 06, 2009, hypertext transfer protocol: //www.jetstar.com/sg/en/about-us/news.aspx # SinApr16b Asnic ( neodymium ) Singapore history, accessed September 06, 2009, hypertext transfer protocol: //asnic.utexas.edu/asnic/countries/singapore/Singapore-History.html IATA ( 2008 ) IATA Economic briefing-The impact of recession on air traffic volumes, accessed September 07, 2009, hypertext transfer protocol: //www.iata.org/NR/rdonlyres/7E25AD13-E0AD-4166-ABD8-CFA192D51AB4/0/IATA_Economics_Briefing_Impact_of_Recession_Dec08.pdf IATA ( 2009 ) Annual study 2009, accessed September 07, 2009, hypertext transfer protocol: //www.iata.org/nr/rdonlyres/a33bc4b3-431b-4690-be6d-6788900c8ae3/0/iataannualreport2009.pdf Primary Resource Interview We have conducted market research by an interview with clients of Jetstar Asia and non-clients at Changi Airport to happen replies so develop selling scheme for Jetstar Asia. We would be grateful if you could help our group by finishing our questionnaires, which will supply utile information to us. Personal information 1. Sexual activity: a-? Male a-? Female 2. Age scope: a-?18-25 a-? 26-30 a-? 31-40 a-? 41-50 a-? 51-60 3. Occupation: _______________ A. Questionnaires 1. Which air hose with do you normally wing? a-? Mainstream air hoses a-? Budget airlines a-? Never 2. Which budget air hose with do you normally wing? a-? Jetstar Asia a-? Tiger Airways a-? Air Asia a-? Others ____________ 3. What concerns you most when you think of taking the budget air hose? a-? Money a-? Service a-? Convenience a-? Others ____________ 4. Which beginning lead you know Jetstar Asia? a-? Newspapers a-? Internet a-? Friends a-? Others ____________ 5. What is the intent of your trip? a-? Leisure a-? Business a-? Study a-? Others 6. How would you rate Jetstar Asia in footings of service? a-? Poor a-? Fair a-? Good a-? Excellent 7. How would you rate Jetstar Asia in footings of convenience? a-? Poor a-? Fair a-? Good a-? Excellent 8. What do you believe about Jetstar Asia s ticket monetary value comparing to other budget air hoses? a-? High a-? Reasonable a-? Low Thank you really much for taking the clip to reply these inquiries. B. Answers from appraising Question 1: For this inquiry, the consequences show that riders of budget air hoses are lower than that of mainstream air hoses, 27 % compared to 69 % . It means that budget air power s market portion is little. 4 % of the respondents have neer been on plane. Question 2: Reacting this inquiry, outcomes indicate out that Jetstar Asia rank at 3rd place behind Tiger Airways and Air Asia, with 23 % whereas Tiger Airways and Air Asia are 31 % and 42 % severally. 4 % of the replies flew with other air hoses. It should be recommended that Jetstar Asia need more effectual selling scheme to heighten the competitory capacity. Question 3: The consequence illustrate that the most clients concern when they choose budget air hoses is salvaging money, with 69 % of the respondents. Service standards and convenient standards rank the 2nd and the 3rd pick, with 16 % and 13 % severally. 2 % of the replies chose budget air hoses chiefly because attach toing with friends. Question 4: 41 % of the replies show that they knew Jetstar Asia through Internet. Newspapers, Friends and Others are ordered by 27 % , 25 % and 7 % severally. Question 5: For intent of concern, 31 % of the respondents take this consequence. 44 % of the replies show that their trip for leisure. For analyzing intent is 19 % , other intent is 6 % , such as wellness attention, sing old friends. Therefore, Jetstar Asia should concentrate on mark clients who are travelers in order to hike up its gross revenues. Besides it should pay attending to possible client section, including business communities and pupils. Question 6: In term of services, 53 % of respondents explained that they considered Jetstar Asia s services are sensible and acceptable. In contrast, 8 % of interviewees admitted poverty of service. Good standards and first-class standards are appraised by 25 % and 14 % severally. Question 7: Similarly, 51 % of interviewees illustrated that they evaluated convenience is just. 23 % of the replies think that convenience offered by Jetstar Asia is good whilst 15 % of them considered it as first-class. Staying 11 % of respondents are non pleased with Jetstar Asia convenience as they think it is hapless. Question 8: What do you believe about ticket monetary value of Jetstar Asia comparing to other budget air hoses? 64 % of them think that ticket monetary value offered by Jetstar Asia is sensible. 29 % of them believe that is low. Merely 7 % of the replies claim its monetary value is high.

Insulin resistance may gradually become worse as time goes Essay Example

Insulin resistance may gradually become worse as time goes Essay Example Insulin resistance may gradually become worse as time goes Paper Insulin resistance may gradually become worse as time goes Paper To understand what is occurring in the cellular level in type 2 diabetes we must first understand how the pancreas, blood glucose and insulin are related to diabetes. The condition known as diabetes mellitus occurs when there is too much glucose in the blood and this is also reflected in the abnormal amount of sugar in the urine (Layman 275). Type 2 diabetes usually occurs later in life and is believed to be the result of insulin resistance, among others (Mathur, â€Å"Insulin Resistance,† par. 4). After eating a meal that is rich in sugar or carbohydrates, the glucose level in the blood goes up and this stimulates the beta cells in the pancreas (Layman 273). What is the result of this excitation of the beta cells? The answer is that they speed up the release of insulin into the blood and these act as messengers to the fat cells, liver cells, and   the skeletal muscle cells (Layman 274). There is a certain mechanism by which the insulin molecules are able to send their message to the cells regarding the increase in glucose in the blood. When the insulin molecules bind to the surface of the cell, they are able to activate an intracellular molecule that initiates changes in how the cell makes use of glucose (Layman 274). This intracellular molecule causes two essential adjustments to cell metabolism. It hastens up the activity of the glucose carrier proteins that play an important role in transferring the glucose from the blood to the target cells, and then it also sets off an enzyme that plays a key role in the conversion of glucose into energy (Layman 274). Thus, in the normal process, the extra glucose in the blood is used up by the target cells for the production of energy. However, in type 2 diabetes in which there is insulin resistance the cells fail to properly respond to the message from the insulin molecules, and because of this abnormal situation, more insulin is required to be able to cause the necessary effects ( Mathur, â€Å"Insulin Resistance,† par. 2). Insulin resistance may gradually become worse as time goes by until such time that the pancreas are no longer able to secrete the required amount of insulin to trigger the appropriate response in the cells ( Mathur, â€Å"Insulin Resistance,† par. 7). Because the amount of insulin is no longer able to sufficiently activate the use of the glucose in the blood for cell energy, glucose begins to accumulate in the blood and we now have type 2 diabetes (Mathur, â€Å"Insulin Resistance,† par. 7). Studies have revealed there is a relationship between insulin resistance and obesity, high blood pressure, arteriosclerosis, high blood cholesterol, and having family members who have type 2 diabetes, among others (Mathur, â€Å"Insulin Resistance,† par. 17). Therefore, studies have focused on these conditions to find a cure or to prevent type 2 diabetes. Some clinical trials have demonstrated the importance of strictly controlling the amount of blood sugar as a way to avoid or delay the onset of serious complications (â€Å"Type 2 Diabetes Fact Sheet† p. 2). Other studies have concentrated on the production of glucose monitors that continuously indicated sugar levels and still others have focused on oral drugs that target the abnormalities in how the cells use glucose (â€Å"Type 2 Diabetes Fact Sheet† p. 2). Some of these oral agents try to decrease the amount of insulin that is required while others attempt to regulate the amount of blood glucose. Future research are being prepared to determine those genes that make a person more susceptible to type 2 diabetes, the molecular mechanisms that cause obesity to be related to insulin resistance, and the preemption of diabetes as an effort to avoid complications that could result to death (â€Å"Type 2 Diabetes Fact Sheet† p. 2). Layman, Dale Pierre. Biology Demystified. New York: 2003. Mathur, Ruchi. â€Å"Insulin Resistance.† Eds. Jay W. Marks and William C. Shiel. MedicineNET. 27 Jun. 2009. medicinenet.com/insulin_resistance/article.htm Type 2 Diabetes Fact Sheet. National Institutes of Health. Bethesda, MD: 2008.

M10 Organizational Change Paper Assignment Example | Topics and Well Written Essays - 500 words

M10 Organizational Change Paper - Assignment Example Community coalition is particularly identified as crucial in garnering support for policies seeking to promote improved health and health behavioral changes among the community members. According to Smith, Johnson, Lamson and Sitaker (2006), the success of policies and environmental change initiatives driven by public health practitioners is influenced by several factors including community collaboration, sufficient support or endorsement by community leaders or decision makers and inclusion of actions or activities aimed at benefiting the community as a whole. On the other hand, realization of community collaboration and support is depended on several issues including development of trust, values and norms to guide the collaboration, and effective exploitation of existing social networks to establish impeccable social relationships (Smith, Johnson, Lamson & Sitaker, 2006). Public health practitioners must strive to work closely with the community members at the various levels in order to realize their roles in promoting and upholding improved community health. The need for community collaboration in the development and implementation of community policy has been demonstrated through attempts by the Washington State Department of Health (DOH) to address community health problems such as obesity and overweight through both community based and state policies. Evaluation of community-based health policies initiated by DOH among the Moses Lake and Mount Vernon communities reveals that there is need for enhanced community collaboration in the implementation of such policies (Smith, Johnson, Lamson & Sitaker, 2006). Minority communities such as Hispanics were significantly misrepresented in committees involved in the development and implementation of health policies affecting the communities. The community health group model is identified as crucial to public health practitioners because application of

Salome opera Essay Example | Topics and Well Written Essays - 500 words

Salome opera - Essay Example The modern humanity is willing to take a step forward in a quest for self actualization and realization, by daring to deny and if possible distort that which is considered to be natural, regular, decent and moral, to realize what is innate, primitive, irrepressible and essential. The plots of the Salome Opera and The Skin I Live In tend to portray such modern trends and inclinations. In Opera Salome, Salome confined in the domains of the sultry and incestuous house of Herod, tends to suffer in the depths of her soul to express something that is the natural aspect of her body and identity and which in its search for satisfaction and expression, does not need to be degraded and sullied in a garb of abject sultriness, as was being done by Herod and Herodias. Hence, in order to protect her sexuality and identity from the incestuous gaze of Herod and from the traditional constraints symbolized by squabbling Jews, she escapes into the courtyard, where she first comes across Prophet Jochanaan, who irrespective of his chastity and ascetic profile, offered a scope for an honest expression of love and sexuality (Seshadri 32). Hence surrounded in the mire of depraved and spoiled atmosphere around her, Salome opts for a rebelliously frank and naked quenching of her love and the affiliated sexual and sensual instincts, by choosing to kiss the lips of Jochanaan’s sever ed head. In a somewhat similar manner, Robert Ledgard the stylish and influential plastic surgeon in The Skin I live In, played by Antonio Banderas, though performs a sex reassignment surgery on his beautiful and volatile captive, professedly with revengeful motives, yet at a deeper level, he is engaged in a more sensual and carnal pursuit, by violating the domains of nature, to challenge that what has hitherto been considered to be unnatural, unethical and perhaps insane (French: Online). While doing so, Robert starkly resembles Salome in his modern panache

Tiger Beer Essay Example for Free

Tiger Beer Essay Launched in 1932, Tiger Beer became Singapores first locally brewed beer. It is a 5% abv bottled pale lager. As APBs exclusive flagship brand, it is available in more than 60 countries worldwide including the USA, Canada, Australia, New Zealand and various countries in the Middle East, Europe and Latin America. ] Distribution ? APB has breweries in Singapore, Malaysia, Thailand, Vietnam, Cambodia, China, New Zealand, Papua New Guinea, India, Sri Lanka, Laos and Mongolia. The company has a strong market share in several countries within the Asia Pacific Region, primarily in Singapore, Malaysia, Vietnam, Cambodia, Papua New Guinea and New Zealand. ? In Malaysia, Tiger Beer is produced and marketed by Guinness Anchor Berhad (GAB). ? In the USA, Tiger Beer’s brand is well known in New York and San Francisco. ? In the UK, Tiger Beer can be found in more than 8,000 premium bars/clubs and distribution outlets in its major cities. ? Tiger Beer gained considerable popularity in Detroit in October 2006 due to the Detroit Tigers Baseball Teams entrance into the 2006 World Series. SWOT [pic] Brand position Brand Positioning as is seen from the communications of the Brand selected and their major competition Position Tiger beer as a brand and product that will allow consumers to STAND OUT with Tiger beer. The STAND OUT with Tiger beer campaign idea demonstrates how consumers can beunique, cool and contemporary. With great innovation on the product, it aims at reaching out toconsumers ¶ wants and needs. The strategy was executed mainly in the digital social space withendorsements from key opinion leaders and social influencers online. According to Synovate,perception of Tiger as a beer for good times and fun increased by 14 per cent; an additional 12per cent of consumers described the beer as one my friends approved of; and consumption among young adults increased by six per cent. Competitive Analysis Model The competition faced by Tiger Beer versus its competitors is analyzed using Porter s Five Forces Model to explain Tiger Beer competitive position and strategic advantages. [pic] Competitive Rivalry. The intensity of rivalry helps decide the extent of the value of brands and products in which will create head -to-head competition. It also determines the attractiveness of the industry. Tiger Beer is internationally renowned to be an exotic beer with high quality control. There are many other international beers such as Heineken, Carlsberg, Suntory and Tsingtao etc. With so many brands available, it will create a competitive industry. Their prices te nd to be similar and competition focuses on advertising, promotion and product development. Tiger Beer faces strong competitors and fight for higher market share through Differentitation. The traditional approach often takes to keep in terest and increase consumption is by advertising, POS materials and other promoters. Tiger Beer stands out by appealing to consumer and generates interest in its brand. Tiger Beer targets younger consumers which associate themselves with brands that are seen as cool and trendy by organizing a  µstand out with Tiger Beer ¶ campaign i. e. introduction of three designer bottles based on artistic and music themes. Tiger Beer also in touch with community of over 20,000 Tiger fans in Facebook that created more buzz and had fans share their views plus other activities in bloggers, Twitter, Flicker and YouTube. Threat of New Entrants In every industry, existing and potential competitors play a part in its profitability. The threat of new entrants is highly dependable on industry entry barriers. Newer brands such as Cheese Beer and Corn Beer have emerged. They all has managed to keep transportation cost low and hence, is able to keep beer prices at minimal. Cheese Beer The US Miller Beer Company develops beer which has the unique rich milk fragrance and light malt taste which is very delicious. It is made of the lacto -protein whey as main raw material, malts, and hops which ferments to produce the cheese beer. Corn BeerJapan launched the corn beer, a corn-based materials which is pure in taste,limpid color, low alcohol, low calorie, high in protein, vitamins and effective in human nutrition. Threat of Substitutes The threat that can subst itute a product highly depends on the price allocated to the product and its performance. This allows consumers to turn to different products to satisfy the same basic need. In the beverage industry, there are many substitutes product to Tiger Beer. Wine and hard liquor is highly available on the market. On other extreme, a substitute can be simply a Coca-Cola or a cup of coffee. Bargaining Power of Suppliers The ability to charge customers different prices with differences in the value created for those buyers usually indicates that the market is characterized by high supplier power. Tiger Beer minimize the power of suppliers through close coop eration with the raw materials suppliers and thus minimize the cost impact. Bargaining Power of Buyers With many other brands in the market, consumers have a large variety of brands to choose from. Many bars and restaurants usually carry several brands of beers. However, through effective marketing and promotion, Tiger Beer create the demand for its products and w ith that value instilled in the name, many bars and club will want to carry the brand . Entry to new market. The Indian beer market is in the focus of many players. The latest entry is the launch of Tiger beer, a fine beer brand Indians who have visited Singapore or Thailand might know already. The beer is also not totally new to the Indian beer market, as it was imported into India, but was only made available at exclusive premium outlets. India is the 10th country in the Asia Pacific region where the award-winning Tiger will be brewed, Asia Pacific Breweries Aurangabad Limited (APBAL), a subsidiary of Asia Pacific Breweries Limited (APB), said during the launch of Tiger beer in Mumbai. Tiger was first brewed in 1932, and is today available in more than 60 countries. In view of Indias growing beer market, rising disposable incomes of the consumers and favourable demographics, it is timely that we now offer Tiger as a premium option to the many discerning Indian drinkers who are becoming increasingly experimental in making an informed choice. Other brands offered by APB in India are Barons Strong Brew and Cannon 10000 which cater to the strong beer segment of the Indian beer market, whereas Tiger is positioned for those consumers who want a lower alcohol content. In additional,tiger beer expanding in Canada and successful entry into the United States. Molson, the largest beer importer in Canada, is set to market, distribute and sell the brew originating in Singapore, which is now available only in Ontario and British Columbia. Canadians consume the equivalent of 7 billion cans of beer annually. That is 33 times the size of the Singapore beer market. Positioning itself as a premium pan-Asian beer, Tiger is aiming to carve out a niche for itself in the North American market.

Comparing Relationships in Susan Glaspells Trifles and Cherrie Moraga

Female Relationships in Susan Glaspell's Trifles and Cherrie Moraga's Giving Up the Ghost The plays Trifles, by Susan Glaspell, and Giving Up the Ghost, by Cherrie Moraga, focus on women's interaction in various contexts. Despite the seventy-eight years between their performance dates and the drastic difference in settings and narrative content, the main female characters are comparable, as Mrs. Hale, in Trifles, points out, "We all go through the same things -- it's just a different kind of the same thing" (Norton Anthology of Literature by Women, 1359). These plays show the varying degrees of closeness women can have in female relationships, and the role circumstances play. When Trifles opens, Mrs. Hale and Mrs. Peters do not know each other, and Mrs. Peters does not know Mrs. Wright; initially establishing the women's familiarity is important as they are essentially strangers. Mrs. Hale and Mrs. Peters are immediately grouped together by the men in the play, who subtly consider them and their concerns insignificant; Mr. Hale notes, "Women are used to worrying over trifles" (Glaspell 1353). The irony of the women finding what the men can not, Mrs. Wright's motive, emphasizes their importance in the play; the men failing to recognize this also creates dramatic irony. Mrs. Hale having known Mrs. Wright before she was married and having not visited her in over a year is significant as she illustrates Mrs. Wright's transition from a social to an isolated woman as a result of her marriage to John Wright. As she has children, Mrs. Hale can understand the importance of Mrs. Wright's canary, which served as the role of her child; similarly, Mrs. Peters can rela te to Mrs. Wright, whose only company in her quiet, empty house was ... ...en. Probably the most striking commonality is how women relate through those by which they are haunted: just as Marisa recalls her cousin Norma who was committed to a mental hospital, Alejandro's death seriously impacts Amalia; Mrs. Peters recalls her dead baby in an effort to relate to Mrs. Wright, and Mrs. Hale remembers the woman Mrs. Wright was before her marriage. Both Glaspell and Moraga explore the universal theme of isolation and how relationships can create, in the case of Mrs. Wright, or diminish it, as with Marisa and Amalia. Works Cited Gilbert, Sandra M. and Teresa Sullivan. The Norton Anthology of Literature by Women. New York: Norton, 1985. Glaspell, Susan. Trifles. The Norton Anthology of Literature by Women. New York: Norton, 1985. Moraga, Cherrie. Giving Up the Ghost. The Norton Anthology of Literature by Women. New York: Norton, 1985.

Policing Paper Essay

Sir Robert Peel established the nine principles of law enforcement also known as the Peelian Principles in 1892 under the base of patrol functions defined as deterring crime, enhancing the feeling of public safety, and making law enforcement officers available for service. Police departments today use these nine principles as a foundation of maintaining positive relationships with citizens and their community (FBI, 2012). The Metropolitan Police Act (MPA) of 1829 was established by Sir Robert Peel during his term as the Secretary of England. Peel’s theory rests mainly on his quote â€Å"The key to policing is that the police are the people and that the people are the police.† The concept behind the Peelian Principles is preventing crime, not fighting crime. In order for community policing to be proved successful, Peel first established the Metropolitan Police. Because of the success in community policing, today’s police agencies still base their ethics and policies around the nine Peelian Principles as listed below. The first Peelian Principle explains the basic mission of police existence; prevent crime and disorder. The concept of prevention of crime is to the alternative factor of control by legal punishment or military style force (Nazemi, 2012). Most individuals consider the consequences prior to committing a criminal act. The majority of the individuals who do make the decision to commit a crime are under the influence of alcohol or drugs. The second Peelian Principle explains the necessity of public approval and to maintain public respect in order for the police to have full capability to perform their duties (Nazemi, 2012). Society demands accountability of officers’ actions on and off duty. When Peel formed his principles, he had no idea of the drastic media exposure that would be present in today. The third Peelian Principle explains police must always recognize that to secure and maintain the respect and approval of the public also means safeguarding the willing cooperation of the public in the task of security observance of the law. Legislation is responsible for creating and presenting laws that society accepts and votes into law. If laws are created unreasonable, the police would have a difficult time in maintaining law and order (Nazemi, 2012) . The fourth Peelian Principle is based on the fact of how police must always recognize the extent to which the cooperation of the public can be secured, diminishes, proportionately the necessity of the use of physical force and compulsion for achieving police objectives (Nazemi, 2012). The fourth principal is best related to the 1992 acquittal of four Los Angeles police officers on trial for the videotaped beating of King. When the verdict of the trial was made public, riots broke out in the city that led to numerous assaults, murders, arsons, and looting because of public disapproval. The fifth Peelian Principal is to and preserves the public favor. Public favor cannot be done by impartial service to the law but in independence of policy and procedures, without regard to the justice or injustice of individual laws (Nazemi, 2012). Ethical and moral obligations are important for every police department. Respect for law enforcement from a community and its local justice system is deriving from maintaining non-prejudice standards for all. The sixth Peelian principle explains the importance of physical force to only be used to the extent necessary to secure observance of the law and to only resort to when persuasion, warnings, or advice are found to be insufficient (Nazemi, 2012) . The public, media, and the courts scrutinize such action if the result is by death or severe injury used by police. The seventh Peelian Principle explains that police must maintain and secure a positive relationship with the public that gives  reality to the tradition, police are the public, and the public are the police (Nazemi, 2012). Officers are individual citizens of the community and have been given the opportunity and task to be trained and employed by the community, state, or federal government to uphold the laws, protect, and serve the public. The eighth Peelian Principle explains that police should always direct their actions strictly toward their functions and never appear to assume the powers of the judiciary (Nazemi, 2012). When a suspect is arrested for a crime, police are to conduct the investigation and protect the subject’s constitutional rights of innocent until proven guilty. Upon completion of the investigation, officers are responsible for presenting the facts and evidence to the proper judicial system. The ninth Peelian Principle explains that police efficiency is the absence of crime and disorder in a community, not the visible actions of the police dealing with crimes and disorders (Nazemi, 2012) . The unlawful violation of writing minor traffic citations or disobedient ordnances under a quota system is directly a detriment to a community by not focusing on crime prevention. Peel’s principals are currently used by today’s city, state, federal, and worldwide law enforcement agencies to maintain concepts of professionalism and pride in a department and community (Larrabee, 2012). Deterring criminal acts can be accomplished by saturating a community with police presence such as patrol units, foot beat, and in some instances horse mounted police. When police presence is consistent throughout a community, the public is ensured by feelings of safety. If citizens believe they are secure and safe, there is no hesitation or intimidation to contact law enforcement when a crime is occurring or has been committed. References: FBI. (2011). Perspective Peelà ¢Ã¢â€š ¬Ã¢â€ž ¢s legacy. Retrieved from http://www.fbi.gov/stats-services/publications/law-enforcement-bulletin/december-2011/perspective Larrabee, A.K. (2012). Law enforcement: Sir Robert Peel’s concept of community policing in today’s society. Retrieved from http://voices.yahoo.com/law-enforcement-sir-robert-peels-concept-community-638595.html?cat=17 Nazemi, S. (2012). Sir Robert Peel’s nine principals of policing. Retrieved from http://www.lacp.org/2009-Articles-Main/062609-Peels9Principals-SandyNazemi.htm